Myla Osuca is a fine jewelry brand from Tokyo, Japan. Inspired by modern architecture and abstract art, Myla Osuca jewelry demonstrates a rare interplay of artistic ingenuity with superlative Japanese artisanship.
I created a brand strategy and positioning that outline the brand’s mission, vision, and main messaging. The brand strategy, being an internal document, served as a base point for all the subsequent marketing materials. I also wrote a copy for the website, collection descriptions, and brand book content.